The Dip

The Dip

Seth Godin











The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

一般吧。就是早点set up quitting strategy有点启发
Seth Godin的书都没话说
epub 20211107上图 Be #1 in "their" world or Quit ASAP. If you can't make it through the Dip, don't start.
A very short book about a very important topic: quitting. 一个半小时就可以读完的小书,系统地总结了关于“退出”这个话题。 “贵在坚持”,“坚持就是胜利”这些传统观念是如何误导我们的? 是否应该退出?何时应该退出? 这本书对这些问题抽丝剥茧地进行了分析,非常值得一读。
讲道理 确实是有打开一点思路的 但其实没有给解决方案(对不起是我强求了) 还是要多实践啊 我们不正是信奉着尽人事知天命的民族吗?