Influence

Influence

Robert B. Cialdini

出版时间

2006-12-26

文件格式

PDF

文件大小

2.06MB

评分

★★★★★
内容简介

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has so...

目录
Preface.
Introduction.
1.Weapons of Influence.
Click, Whirr.
Betting the Shortcut Odd.

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用户评论
作者有点故作天真,有点抵触这种心理科普书籍里无所不在的现实范例,各种奇闻逸事读起来像是小报副刊产品。
终于知道为什么以前买东西很容易被一些sales忽悠了,还有身边遇到的某些人常常unconsciously试图manipulate别人的技巧
好看,不过还是太罗嗦了~
看过以后抗忽悠能力提高了50%至少
其实我想给五星的,只是这书不太简洁,看得我眼睛都疼了。。。
书有点老了,用的例子有点过时,但是我们现在遇到的各种心理陷阱这里都有
一本必读,但是话有点多
这书怎么翻译…
十多年后重读原版依然收获很多
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